What is digital signage?

Digital signage brought huge change to the digital world. Digital signage is a network of customizable displays that can be controlled electronically using a computer, allowing content to be changed remotely for the most targeted messaging possible. It is used for various purposes including customer facing and employee facing applications such as advertising, enhancing customer or employee experiences, influencing audience behavior, brand building, interactive kiosks, up selling products and services, etc. Signs can be found in such diverse markets as retail outlets, doctor’s offices, restaurants, corporate and school campuses, sports venues and even gas stations.

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